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The Good Life, Central New York
Regional Marketing Manager, EMEA - Food & Beverage
Pall
Marketing & Communications
Posted on Tuesday, May 16, 2023
Find what drives you on a team with a more than 75-year history of discovery, determination, and innovation. As a global leader in high-tech filtration, separation, and purification, Pall Corporation thrives on helping our customers solve their toughest challenges. Our products serve diverse, global customer needs across a wide range of applications to advance health, safety and environmentally responsible technologies. For the exponentially curious, Pall is a place you can thrive and amplify your impact on the world.
Pall is one of 10 Life Sciences companies of Danaher. Together, we accelerate the discovery, development and delivery of solutions that safeguard and improve human health.
Learn about the Danaher Business System which makes everything possible.
Are you looking to use your knowledge and experience to help drive demand for high-tech filtration solutions in the food and beverage industry?
The Regional Marketing Manager EMEA is responsible for developing, owning, and executing a regional marketing plan that integrates regional requirements with global marketing initiatives. They will work closely with our product and market managers, digital marketing and sales teams to write content, develop collateral and execute campaigns, trade shows and customer events to drive our new product developments and strategic initiatives. This will directly support business growth by generating leads and funnel additions for sales to convert.
This position will work within the Marketing Demand Generation team for Pall’s Food & Beverage Business Unit and will be located remote.
Product quality is critical for the food and beverage industry, and while the requirements vary across each market segment, the commitment to safety is constant. From producing dairy products to ensuring the integrity of each unique bouquet and flavor intensity in a bottle of wine, Pall’s goal is to help customers improve product quality, maximize yield, reduce operating costs and safeguard health with our broad portfolio of innovative products.
In this role, you will have the opportunity to:
Plan, research, re-purpose and write copy to support regional marketing campaigns, advertisements and promotions, including webinars. Complete and submit campaign briefs to the digital team for execution ensuring adherence to corporate compliance and design guidelines.
Work with external designers and vendors where necessary, to develop collateral including technical articles, videos, case studies, infographics and testimonials to support the regional tactical plan.
Work with Events manager to execute customer seminars, trade shows, distributor and internal sales trainings.
Increase visibility and opt-in lists across EMEA through the execution of digital campaigns, third-party advertisements, and telemarketing work (LinkedIn Sales Navigator).
Execute Voice of Customer Studies, obtain references, gather competitive intelligence and provide feedback to product and market managers and sales
Set targets, track and review the performance of marketing campaigns, promotions and events for metrics including marketing and sales qualified leads, and funnel additions. Support regional sales teams on lead handling standard work to increase lead conversion. Share event results and ROI with marketing team and management as requested.
Manage the production and delivery of multi-lingual technical and promotional documentation, advertisements and digital campaigns in support of all forms of global promotion and publicity.
The essential requirements of the job include:
Educated to degree level or equivalent in marketing or business discipline
Strong experience in planning, developing and executing marketing campaigns
The ability to communicate effectively, present, analyze and use data to drive improvement and problem solve
Experience in writing copy and developing content and collateral
Proficiency (speaking and writing) in English, proficiency in other languages like French, German or Spanish would be a plus.
It would be a plus if you also possess previous experience as follows:
Industry experience in Industrial, food & beverage experience is preferred.
Openness to travel up to 20%
Pall Corporation, a Danaher company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at danaherbenefitsinfo.com.
At Pall we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Pall can provide.
#LI-remote
When you join us, you’ll also be joining Danaher’s global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.
At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
If you’ve ever wondered what’s within you, there’s no better time to find out.
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